Video tours offer a highly effective way for estate agents to differentiate themselves and create more interest in their properties. Using video to win more instructions and therefore increase market share, however, is one of the primary reasons that most estate agents continue to make video a part of their regular marketing activity.
Providing genuine property video tours for every type of home allows clients to both reduce the time it takes to sell each property, and also show potential vendors at every level of the market that video is available to them. When that happens, estate agents find they are able to increase instructions and maintain higher fee levels, which is why we’re asked to produce property videos for such a wide variety of homes.
Video is Great, Video Marketing is Even Better
The service we provide for estate agents starts with our video tours, but that’s not where it ends. Video offers an incredibly powerful means of connecting with your market, which leads to greater brand reach and familiarity, and ultimately for estate agents, to more valuation requests, instructions and sales.
To maximise the benefits that video tours provide, we have developed a systematic approach to ensure that an estate agents videos are accessible to, and viewed by their target market as often as possible. Combining traditional property platforms, alongside established social media channels ensures an agent will both gain maximum exposure for their properties, whilst also engaging with the community in which they operate.
This planned marketing strategy is already resulting in thousands of video views each month, and double digit growth in market share for our existing clients. If your estate or letting agency could benefit from this type of exposure and growth, or if you want to maintain the edge you already hold over your competition, contact us to talk about introducing property videos to your business.