337% Increase In Video Gives Prepared Estate Agents An Advantage
Simon Thomas • November 16, 2020
Video Viewings Have Become Mainstream With The Public
Andrews Property Group Group Chief Executive, David Westgate has published figures showing viewings were up 6.5% in October vs. September, and that a third of viewings were conducted virtually (https://thenegotiator.co.uk/third-of-of-sales-viewings-are-now-online-says-leading-estate-agency/ ). Our own figures (for online viewings only) also show a small increase for the month (up 2.3%), but what is remarkable is the comparison against the same month last year.
2020 has been the year that the property industry embraced video, for obvious reasons, but the extent to which habits have changed might surprise many. Views of our video tours in October this year are 337% higher than the same month last year which, as you can see, follows the trend started back in March.
Perhaps even more surprising, is that there's still a relatively small percentage of estate agents offering video/virtual viewings. The demand from the public is clearly there, and continues to grow, so agents with the capability to offer quality video have a clear advantage when it comes to winning instructions & then marketing those homes.
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