Property Portals Wake Up To Video

Zoopla

Having seen how properties with video were generating more interest, allowing them to send more leads to their estate agent clients, the portals started to provide tools that highlighted video content where it was available for each property.

Zoopla Advantage, where Zoopla shares knowledge and advice with their estate agency partners, explained how their clients could add "Virtual Tour Available" prominently to each relevant listing to attract more attention, and highlighted the significant increase in virtual viewings that they'd witnessed.

Results

So has this increased focus resulted in greater awareness, with more people watching property video tours? We've seen incredible growth in our own viewing statistics, with a more than 4-fold growth in views of our videos, and almost 23 times as many people watching them, when comparing August this year to the same period last year.