"Reel Estate" Video Tours
Horizontal property videos are the industry standard for video walk-throughs, as they offer a natural viewing experience and provide viewers with a wider field of view. However, social media channels like Instagram are great for marketing properties to a wider audience, and their format is set up for vertical oriented videos. Delivering the right video format for each channel is the optimal way to market properties for your clients, so combining vertical "Reel Estate" videos with our horizontal video tours allows you to provide an unrivalled video marketing service.
Why Vertical?
Dedicated vertical videos on social media channels give:
- Increased engagement: Social media channels like Instagram are designed for vertical videos, and viewers are more likely to engage with content that is optimised for their platform of choice.
- Wider audience: Social media channels offer a wider audience for property marketing, and vertical videos can help reach potential buyers who might not be actively searching on property portals or websites.
- Targeting shorter attention spans: Viewers on social media channels have shorter attention spans than those browsing property listings, and 'snappier' vertical videos can help capture their attention and generate interest in a property quickly.
Our clients like to provide a better service for their vendors, and this starts with the way their properties are marketed. Using landscape property videos for listings on websites and property portals, alongside vertical reels for marketing on social media channels to increase engagement and reach a wider audience is, we believe, the very best way to achieve results for your vendors.
Estate Agents Guide To Property Videos On Social Media
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